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How To Use Pinterest to Grow Your Ecommerce Business

Pinterest is a social media platform that allows users to share, discover, and save ideas and information on a wide variety of topics. Users can create and share "boards" or collections of images, videos, and other content related to a specific theme, such as recipes, travel, fashion, or home decor. The platform is often used for inspiration, planning, and shopping. Users can search for content by keyword, and "pin" or save content from other websites to their own boards. The platform was launched in 2010 and has grown to become one of the most popular social media websites in the world.


Here are some key data points about Pinterest:

  • As of 2021, Pinterest has over 400 million monthly active users.

  • Over 50% of Pinners use Pinterest to make purchase decisions.

  • 87% of Pinners have purchased a product because of Pinterest.

  • More than half of all content saved on Pinterest is from businesses.

  • The average order value from a Pinterest referral is $50.

  • Pinterest drives more referral traffic to e-commerce sites than YouTube, LinkedIn, and Twitter combined.

  • 93% of Pinners use the platform to plan for future purchases.

  • 60% of Pinterest users are female.

  • The majority of Pinterest users are between the ages of 25 and 49.

  • The most popular categories on Pinterest are fashion, home decor, and food.

  • Pinterest has a very high engagement rate, with users spending an average of 14.2 minutes per session.

These statistics demonstrate Pinterest's popularity, the engagement of its users, and the platform's ability to drive sales and website traffic for businesses.


Pinterest is important for eCommerce businesses because it can help drive website traffic and increase sales. Here are a few reasons why:

  1. Large audience: Pinterest has a large audience of users who are actively looking for products and ideas. This makes it a valuable platform for e-commerce businesses to reach new customers.

  2. High purchase intent: Pinterest users are highly engaged and tend to be more interested in purchasing products than users on other social media platforms. This makes it a valuable platform for eCommerce businesses to generate sales.

  3. Product discovery: Pinterest's search function allows users to discover new products and brands, making it a valuable platform for eCommerce businesses to increase their visibility and reach new audiences.

  4. Rich Pins: Rich Pins are a type of pin that include extra information, such as pricing or availability, which can help increase sales by providing users with more detailed product information.

  5. Buyable Pins: Buyable Pins are a feature that allows users to purchase products directly from Pinterest without having to leave the site.

  6. Pinterest Analytics: Pinterest provides businesses with analytics that allow them to track the success of their pins and boards, and to see what type of content is resonating with their audience.

  7. Promoted Pins: Promoted Pins are a paid advertising option that can help eCommerce businesses reach a wider audience and drive more sales.

Overall, Pinterest is an effective platform for eCommerce businesses to drive website traffic, generate sales, and build brand awareness.


Here are some strategies to help grow your eCommerce business on Pinterest:

  1. Create boards that showcase your products: Create boards that feature your products and include information such as pricing and availability.

  2. Use high-quality images: Use high-quality images that show your products in the best light.

  3. Use Rich Pins: Rich Pins include extra information such as pricing and availability, which can help increase sales.

  4. Optimize for search: Optimize your boards and pins for search by using keywords in your board titles, descriptions, and pin captions.

  5. Use Pinterest analytics: Use the analytics provided by Pinterest to track the success of your pins and boards, and to see what type of content is resonating with your audience.

  6. Collaborate with influencers: Collaborate with influencers who have a large following in your niche, to reach new audiences and gain exposure.

  7. Use promoted pins: Consider using promoted pins, which are paid ads that can help you reach a wider audience.

  8. Use buyable pins: Use buyable pins which allow users to purchase your products directly from Pinterest without having to leave the site.

  9. Create boards targeting specific audience and interest: Create boards targeting specific audience and interest to increase engagement.

  10. Continuously update your boards: Keep your boards updated with fresh and relevant content to keep your audience engaged.

  11. Use Pinterest shopping feature: Use the shopping feature on Pinterest to tag products in your pins and make it easy for customers to purchase.

  12. Use Pinterest's "Shop" Tab: Use the "Shop" tab feature to create a dedicated space for your products and make it easy for customers to find and purchase them.

By following these strategies, you can effectively grow your eCommerce business on Pinterest and reach a wider audience.


Here are some tips for optimizing your Pinterest content for search:

  1. Use keywords in your profile: Use keywords in your profile name, bio, and website to make it easy for users to find your business.

  2. Use keywords in your boards and pins: Use keywords in your board titles, descriptions, and pin captions to make them more discoverable by users.

  3. Use hashtags: Use hashtags on your pins to make them more discoverable by users searching for specific topics.

  4. Optimize your images: Use file names and alt tags that include keywords to help search engines understand what your images are about.

  5. Optimize your board cover images: Make sure that your board cover images are visually appealing and include keywords in the file names.

  6. Create boards targeting specific audience and interest: Create boards targeting specific audience and interest to increase engagement.

  7. Pin frequently: Pin frequently to keep your boards fresh and up-to-date.

  8. Use Pinterest's "Shop" Tab: Use the "Shop" tab feature to create a dedicated space for your products and make it easy for customers to find and purchase them.

  9. Collaborate with influencers: Collaborate with influencers who have a large following in your niche, to reach new audiences and gain exposure.

  10. Use Pinterest analytics: Use the analytics provided by Pinterest to track the success of your pins and boards, and to see what type of content is resonating with your audience.

By following these tips, you can improve the visibility and discoverability of your Pinterest content, making it more likely to be seen by users searching for related topics.



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