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How Pinterest Can Help Grow Your Wellness Business


Pinterest has over 400 million monthly active users

  • 93% of users use Pinterest to plan for future purchases

  • 87% of weekly users have purchased a product because of Pinterest

  • The average order value of a sale generated by Pinterest is $50

  • The average user spends 14.2 minutes per session on the platform

  • 80% of users access Pinterest on mobile

  • There are more than 4 billion boards and 100 billion ideas on the platform

  • 83% of weekly users say they use Pinterest to find ideas for everyday life

  • 77% of users say they use Pinterest to find products

  • 67% of users said they discovered a new brand or product on the platform

Please note that these statistics are as of 2021 and may have changed by now. Also, please keep in mind that these statistics are not official, and they may have been reported by third-party sources.

Is Pinterest best for wellness businesses?

Pinterest can be a great tool for promoting a wellness business, as it is a visual platform where users come to discover new ideas and inspiration. The platform is well-suited for businesses that focus on health, wellness, and self-care, as users come to the platform looking for information and inspiration in these areas.

Pinterest allows you to visually showcase your products or services, and create boards that focus on specific wellness topics. This can help attract a wide range of potential clients who are interested in your niche. Additionally, Pinterest's search feature allows users to find specific topics they're interested in, making it easy for them to discover your boards and pins.

Furthermore, Pinterest has a large user base, and the platform allows you to reach a wide audience. By using Pinterest's advertising options, you can target specific demographics, interests, and keywords to reach potential clients who are most likely to be interested in your business.

Overall, Pinterest can be a great platform for growing your wellness business and reaching more potential clients. However, it's important to remember that like any other platform, it takes time, effort, and consistency to grow a following on Pinterest.


Here are a few tips on how to grow your health business on Pinterest:

Pinterest can be a powerful tool for growing your wellness business. Here are some specific ways you can use the platform to promote your business and reach more potential clients:

  1. Optimize your profile: Make sure your profile includes keywords related to wellness and your business. Use a clear profile picture and a catchy bio to attract potential clients.

  2. Create boards that focus on specific wellness topics: Having a variety of boards that focus on different wellness topics such as yoga, meditation, healthy eating, etc. will attract a wide range of potential clients.

  3. Use high-quality images: Pins with high-quality images are more likely to be repinned and shared, which can help grow your reach on the platform. Make sure the images you use are visually appealing and reflect your brand.

  4. Share valuable content: Share informative and valuable content that will be useful to your target audience. This will help build trust and authority for your business. Offer tips, DIYs, and advice that your target audience would find helpful.

  5. Use keywords in your pin descriptions: Use relevant keywords in the descriptions of your pins to make them more discoverable. This will help your pins show up in search results when users search for related topics.

  6. Collaborate with other wellness businesses: Reach out to other wellness businesses and influencers in your niche, and collaborate with them to create content that will be of interest to your target audience. This will help grow your reach and attract new potential clients to your business.

  7. Use Pinterest Ads: Utilize Pinterest's advertising options to promote your pins and boards to a wider audience. Target specific demographics, interests, and keywords to reach potential clients who are most likely to be interested in your business.

  8. Engage with your audience: Respond to comments and messages, and actively engage with your followers. This will help build a relationship with your audience and encourage them to continue following your boards and engaging with your content.

By using these strategies, you can effectively promote your wellness business on Pinterest and reach more potential clients. Remember to be consistent and persistent in your efforts, as growing a following on any platform takes time and effort.


Are You Want To Grow Your Wellness Business On Pinterest? We Can help to Increase brand awareness, Website Traffic, and Sales Through Pinterest


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